👉 Impact, by the Numbers
Across 15+ years, I’ve helped CPG and DTC brands grow through lifecycle strategy, retention systems, and performance-driven execution. These numbers reflect cumulative impact across revenue, conversion, and customer growth.
$5M+
Generated in eCommerce Revenue
$2M+
Revenue driven via email and retention
500K+
Orders influenced through lifecycle campaigns
1M+
Audience growth via content and owned channels
30% avg
Lift from CRO and lifecycle optimizations
5K+
Email and lifecycle campaigns executed
Case Studies
Industry: DTC / Cannabis
Hemper
A full-funnel CRO and lifecycle optimization focused on reducing friction and guiding users toward higher-intent purchase paths. Homepage and PDP testing improved conversion and revenue efficiency while proving that downstream behavior matters more than surface-level clicks…
Industry: DTC / Fashion
Karmaloop
Content-first acquisition strategy that turned editorial traffic into a scalable growth channel. Interactive shopping and embedded email capture drove deeper product discovery, higher opt-ins, and materially stronger revenue per session without relying on traditional promotions.
Industry: DTC / Cannabis
Moonwlkr
High-intent acquisition testing that compared urgency-driven messaging against incentive-based offers. Scarcity and limited availability significantly outperformed free value, creating stronger entry-point conversion while feeding a healthier, more engaged lifecycle funnel.