Onyx Batista is a multidisciplinary brand, marketing, and content strategist shaping design-led growth systems.
I help companies align brand, marketing, websites, content, and SEO to drive clarity, conversion, and long-term growth.
Every brand has a story. My work begins by uncovering that story and translating it into clear positioning across design, content, and digital experiences. I focus on clarity, intention, and systems so your brand does more than look good. It performs.
My background across design, content strategy, websites, and SEO allows me to see brands from multiple angles. This helps me create work that balances creative expression with measurable growth.
A two-decade legacy of design excellence, delivering premium visual solutions for industry-leading brands and boutique startups alike.
Comprehensive experience in lifecycle marketing and e-commerce management, focused on increasing customer lifetime value and brand reach.
High-level creative direction and project management, ensuring seamless integration of marketing, design, and business development.
Define a clear brand narrative that aligns content, search, and business goals. Create content frameworks that support organic growth, consistency, and long-term brand equity.
Design and optimize digital experiences that reduce friction and guide user behavior. Balance usability, performance data, and business objectives to improve conversion at scale.
Build cohesive visual systems that support brand recognition across digital and physical touchpoints. Explain complex ideas through design while maintaining clarity, consistency, and scalability.
Develop lifecycle strategies that connect SEO, content, and messaging across the customer journey. Support retention, engagement, and revenue through intentional communication and systems thinking.
Selected projects from my portfolio. Additional work shared on request.
– Joe Sparano